A monumental brass ribbon proves brand spaces can embody both weight and weightlessness.
Three hundred kilograms of burnished brass spiraling through a Milanese building should feel heavy. Instead, Giuseppe Tortato's Embrasse Moi sculpture lamp appears to float. The installation at Via Negri 4 stretches vertically through reception and stairwell, its form inspired by the DNA double helix, suspended on steel cables so thin they nearly disappear. The piece earned Platinum recognition from the A' Design Award in Lighting Products and Fixtures Design for 2025, acknowledging work that advances design boundaries. What makes Embrasse Moi compelling for brand environments extends beyond aesthetics. The sculpture transforms a transitional space into a destination. Visitors ascending the stairway move within the brass ribbon's spiraling embrace, experiencing architecture as journey rather than passage. First impressions form in seconds, and organizations investing in distinctive elements ensure those seconds carry unmistakable intention.
The Embrasse Moi sculpture lamp demonstrates a methodology increasingly relevant for enterprises seeking authentic spatial identity. Parametric software enabled Giuseppe Tortato to explore forms impossible through traditional drafting, generating thousands of geometric variations before identifying the final spiral pitch and curve radius. Yet the digital blueprint represents only half the equation. Master craftsmen then bent brass by hand, working shorter sections for tighter spirals, joining segments with internal reinforcement plates rendered invisible through matching burnished finishes. The nine-month development period from January to September 2022 accommodated proper research, fabrication sequencing, and site coordination. For organizations evaluating physical environments, sculptural lighting occupies a middle ground between conventional interior design and major architectural intervention. A commissioned piece can be added to existing buildings without structural alterations while achieving impact that rivals far costlier renovations.
The French name translates as embrace me while echoing the English word brass. The wordplay captures something essential about branded environments: the most memorable spaces communicate through material presence what words cannot convey. What singular element could transform your organization's entry sequence from functional threshold into lasting impression?
