Sunday, 30 November 2025 by World Design Consortium

Xinhe Group Headquarters by Pengfei He Transforms Site History into Architecture

Six lakeside buildings demonstrate corporate architecture can honor ecological narratives while expressing brand ambition


Former water bird habitat becomes the conceptual foundation for award-winning corporate headquarters design.

Water birds once spread their wings across lakeside terrain in Fuyang, China. That precise gesture of flight became the conceptual foundation for the Xinhe Group Headquarters, designed by Pengfei He and his team at Simo Architectural Engineering Design Co., Ltd. The project spans 22,800 square meters across six separate buildings, each positioned along the water to follow natural terrain contours. Pengfei He distributed the program across smaller volumes that settle into their surroundings with quiet confidence, allowing the landscape to remain the primary visual presence. The design earned a Golden A' Design Award in Architecture, Building and Structure Design in 2025, recognizing extraordinary integration of corporate function with environmental sensitivity. For enterprises considering significant architectural investments, the Xinhe headquarters offers a compelling demonstration that organizational ambition and ecological respect can strengthen each other.

The fragmented approach achieves distinctive outcomes. Each of the six buildings maintains its own relationship to lake, hills, and sky, ensuring employees throughout the complex access natural light and picturesque views. The intervals between structures allow landscape to flow through the campus, creating outdoor rooms that extend functional program beyond interior walls. Materials including stone, wood, glass, and metal combine in configurations that respond to specific functions, producing what the design team describes as different temperaments across the complex. The heavy permanence of stone meets the permeability of glass, generating rich textures animated by shifting light throughout the day. When prospective employees visit, they encounter a physical demonstration of values in action: a company that claims to respect its environment and proves the claim through built reality.

The Xinhe Group Headquarters illustrates a transferable principle for any enterprise: before asking what your building should look like, ask what your site already knows. Ecological, historical, and cultural narratives embedded in land can become the foundation for architecture that feels inevitable rather than imposed. The most resonant corporate spaces emerge when designers listen before they draw.



Xinhe Group Headquarters by Pengfei He Transforms Site History into Architecture
#CorporateArchitecture #BiophilicDesign #ADesignAward #SustainableOffice #XinheHeadquarters #ArchitectureDesign #WorkplaceDesign

Blog Posts


cultural synthesis in hospitality design

Suigetsu by Prism Design Transforms River Geography into Restaurant Brand Identity

Golden A Design Award Winner Demonstrates Cultural Synthesis Strategy for Hospitality Enterprises Seeking Distinctive Spaces. Cultural fusion grounded in specific geography creates dining experiences competitors cannot replicate.

Two rivers meet in Chongqing, and a restaurant becomes something new. Suigetsu shows hospitality brands how geography transforms into unreplicable identity.

Tuesday, 16 December 2025 by World Design Consortium

#RestaurantDesign #CulturalFusion #InteriorDesign

constraint-driven design

Flexhouse by Evolution Design Transforms a Triangular Plot into Lakeside Poetry

Evolution Design's Golden A' Design Award winner demonstrates constraint-driven architecture that creates distinctive brand value. Site constraints become design opportunities when architects embrace rather than fight limitations.

Flexhouse turns an unbuildable triangular plot into award-winning lakeside architecture. The constraint-driven approach holds lessons for brands.

Wednesday, 24 December 2025 by World Design Consortium

#ADesignAward #ArchitecturalDesign #Flexhouse

memorial landscape design

Historical Park by Udo Dagenbach Proves Landscapes Can Hold Memory and Life

Berlin memorial garden uses land art and minimal art to serve recreation and remembrance simultaneously. A prison site becomes a park that remembers without demanding solemnity.

Udo Dagenbach's Historical Park in Berlin proves landscape architecture can honor difficult history while creating living recreational space for communities.

Tuesday, 16 December 2025 by World Design Consortium

#LandscapeArchitecture #MemorialDesign #UrbanPlanning

research-driven design

Olga Szymanska's Hus Table Proves Children Know Something Architects Forgot

Golden A' Design Award winning furniture born from observing children build miniature worlds from above. Research-driven observation produces furniture that educates across generations.

A coffee table that teaches architecture? Olga Szymanska watched children at play and noticed something adults miss. The insight shaped everything.

Tuesday, 16 December 2025 by World Design Consortium

#FurnitureDesign #EducationalPlay #ADesignAward

material innovation strategy

Happy Aquarius by Chungsheng Chen Reveals Material Innovation Strategy

Golden A' Design Award Winner Demonstrates Category Creation Through Silicone Water Bottle Design. Choosing unconventional materials can transform commodity products into distinct market positions.

A water bottle that doubles as fitness equipment? The Happy Aquarius reveals how material innovation creates entirely new product categories.

Tuesday, 16 December 2025 by World Design Consortium

#ADesignAward #ProductInnovation #WellnessDesign

cultural anchoring in design

Ryohei Kanda's RICCA Makes Cherry Blossom Season Last Forever

Tokyo bar design transforms ephemeral Hanami tradition into enduring hospitality experience through holographic innovation. Capturing transient beauty permanently creates hospitality spaces that invite repeated visits.

RICCA by Ryohei Kanda captures fleeting cherry blossom magic year-round. A template for hospitality brands seeking trend-resistant venue design.

Wednesday, 24 December 2025 by World Design Consortium

#HospitalityDesign #InteriorDesign #CherryBlossom

heritage translation architecture

Haus M by gronych dollega architekten Transforms Mining Heritage into Living Architecture

Translating Client Profession into Spatial Experience Offers Strategic Model for Identity Architecture. A mining surveyor's profession became a six-meter-high sculptural living space.

A mining surveyor's profession became a six-meter-high floating gallery. The methodology applies to any organization seeking identity architecture.

Tuesday, 16 December 2025 by World Design Consortium

#HeritageArchitecture #ADesignAward #ModernResidential

spatial audio design

Sestetto by Scarascia and Zonca Turns Audio Into Architecture

Material specific speaker design transforms brand environments through concrete ceramic and wood acoustics. Spatial audio systems position different instruments through purpose-built speakers across physical spaces.

Concrete for bass, ceramic for voices, wood for strings. Sestetto proves that audio environments deserve architectural thinking for brands.

Thursday, 18 December 2025 by World Design Consortium

#Sestetto #SpatialAudio #ADesignAward

behavioral research in furniture design

Coupe Stool by Nagano Interior Proves Observation Beats Market Surveys

Japanese manufacturer transforms behavioral research into an award winning kitchen stool for overlooked domestic moments. Systematic behavioral observation reveals furniture categories that consumer surveys miss entirely.

Nagano Interior watched people lean awkwardly against kitchen counters then designed a stool for the space between standing and sitting.

Tuesday, 16 December 2025 by World Design Consortium

#FurnitureDesign #JapaneseCraftsmanship #ADesignAward

vintage packaging design

Secret Tarts by GarryVeda Design Bureau Borrows Centuries of Trust

Golden A' Design Award Winning Cannabis Packaging Reveals Visual Mechanisms for Heritage Communication. Vintage visual language lets brands manufacture perceived heritage through specific design mechanisms.

Vintage pharmaceutical aesthetics trigger instant trust. Secret Tarts reveals how brands borrow heritage through precise visual mechanisms.

Tuesday, 16 December 2025 by World Design Consortium

#VintagePackaging #BrandDesign #PackagingStrategy

automotive design language

Qoros 7 by Fengyou Gong Transforms Philosophy Into Automotive Brand Identity

Qubic Aesthetics demonstrates design language development through classical philosophy and geometric consistency across vehicle touchpoints. Philosophy-grounded design languages build stronger brand recognition than surface styling alone.

The Qoros 7 reveals how philosophical foundations create stronger brand recognition than surface styling. A case study in design language.

Tuesday, 16 December 2025 by World Design Consortium

#AutomotiveDesign #BrandIdentity #QubicAesthetics

urban agriculture design

K Farm by Vicky Chan Turns Zero Greenery Into Coastal Agricultural Laboratory

Golden A' Design Award winner demonstrates triple farming methodology creates resilient community spaces from industrial sites. K Farm transforms abandoned industrial land into a thriving urban agriculture template through community-first design.

K Farm turned zero greenery into a thriving harbor farm through community consultation and triple methodology. The template applies far beyond Hong Kong.

Tuesday, 16 December 2025 by World Design Consortium

#SustainableDesign #UrbanFarming #ADesignAward

modular product architecture

Max Series by Qiang Liu Redefines Modular Smart Home Strategy

Golden A Design Award Winner Demonstrates Product Family Architecture for Enterprise Market Flexibility. Modular smart control systems create deployment flexibility and contextual precision for enterprise smart home strategies.

The Max Series reveals how coordinated device families create strategic flexibility for smart home enterprises. Modular architecture in action.

Tuesday, 16 December 2025 by World Design Consortium

#SmartHome #HomeAutomation #ADesignAward

corporate architecture strategy

Citychamp Dartong Plaza by NDA Group Merges Heritage and Innovation

Golden A' Design Award winning Fuzhou headquarters synthesizes Tulou traditions with ecological workspace design. Corporate architecture becomes a strategic asset when expressing both heritage and forward-thinking values.

NDA Group's Citychamp Dartong Plaza reveals how corporate architecture can honor heritage while breeding innovation. A lesson in building values.

Tuesday, 16 December 2025 by World Design Consortium

#CorporateArchitecture #SustainableDesign #WorkplaceInnovation

digital fabrication

Joel Putnam and Team Built The Forum in Twelve Hours

Digital sheet metal forming eliminates tooling constraints and opens new possibilities for brand architecture. Manufacturing constraints no longer determine what brands can create in physical space.

The Forum pavilion produced 66 unique aluminum panels in 12 hours. For brands exploring physical presence, the question shifts from cost to creativity.

Tuesday, 16 December 2025 by World Design Consortium

#DigitalFabrication #ArchitecturalInnovation #ADesignAward

sports packaging design

Pepsi NFL Limited Edition by Dennis Furniss Bridges Cultures Through Cans

Research Partnerships with Local Sports Organizations Transform Global Beverage Packaging into Regional Celebrations. Data-driven team selection and pandemic context shaped packaging that brought stadium energy home.

Research partnerships and contextual awareness transformed Pepsi cans into cultural bridges for Mexican NFL fans during pandemic isolation.

Tuesday, 16 December 2025 by World Design Consortium

#PackagingDesign #NFLMarketing #ADesignAward

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Highlights of the Day


Winner Designs

World Design Magazine is pleased to present award-winning projects from world's best designers and brands.

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Fabric by Tanya Dunaeva
Silver 2020
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Fabric

Tanya Dunaeva

Sustainable Fashion Design

Shanghai Urban Planning by SILKROAD BLUE CREATIVE DISPLAY CO.,LTD
Silver 2022
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Shanghai Urban Planning

SILKROAD BLUE CREATIVE DISPLAY CO.,LTD

Exhibition Center

S80 by Shanghai Rongtai Health Tech. Corp. Ltd
Silver 2023
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S80

Shanghai Rongtai Health Tech. Corp. Ltd

Massage Chair

Cheers To Macau by Lampo Leong
Bronze 2024
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Cheers To Macau

Lampo Leong

Bland Cultural Extension Design

The Circus by Cubo Design Architect
Silver 2022
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The Circus

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Vacation House

Kemercountry by Ilkay Ala Sirkeci
Silver 2023
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Kemercountry

Ilkay Ala Sirkeci

Residential

Source 10 by Hdl Automation Co., Ltd.
Golden 2024
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Source 10

Hdl Automation Co., Ltd.

Control Terminal

Dorian by Marcello Colli
Bronze 2019
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Dorian

Marcello Colli

Family Decorative Architectural Lamps

Cacao Odyssey by Shenzhen Setinya Packaging Co., Ltd.
Iron 2024
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Cacao Odyssey

Shenzhen Setinya Packaging Co., Ltd.

Packaging Box

Marion Park Masterplan by Rafael Contreras
Bronze 2023
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Marion Park Masterplan

Rafael Contreras

Mixed Use Buildings

Ultra High Vacuum Sputtering System by Yong Zhang
Bronze 2020
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Ultra High Vacuum Sputtering System

Yong Zhang

Sputterer and Evaporator

Heart Residence by Pei-Lun, Chang
Iron 2022
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Heart Residence

Pei-Lun, Chang

Residential House

West Lake Beer by China Resources Snow Breweries
Silver 2024
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West Lake Beer

China Resources Snow Breweries

Packaging

Rotary Sans by Paul Robb
Silver 2024
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Rotary Sans

Paul Robb

Typeface

Cozy Life by Nataliya Kozhokar
Bronze 2020
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Cozy Life

Nataliya Kozhokar

Residential House

Sunbay Park by NDA - NEW DESIGN ASSOCIATES LIMITED
Golden 2020
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Sunbay Park

NDA - NEW DESIGN ASSOCIATES LIMITED

Hotel

Hobot2S by Hobot Technology Inc.
Silver 2021
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Hobot2S

Hobot Technology Inc.

Window Cleaning Robot

Hiroshima Dentetsu by Hajime Tsushima
Bronze 2023
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Hiroshima Dentetsu

Hajime Tsushima

Hand Towel

Jiugui Collector Product by Huang junjie
Silver 2023
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Jiugui Collector Product

Huang junjie

Packaging Design

Endless Succession by Jin Ying Yei Tao Pottery Ltd
Bronze 2023
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Endless Succession

Jin Ying Yei Tao Pottery Ltd

Installation Art

Portofino Fly 35 by Jean Gilbert Dupont
Silver 2011
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Portofino Fly 35

Jean Gilbert Dupont

Yacht

Una Luna Collection by Olha Takhtarova
Silver 2022
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Una Luna Collection

Olha Takhtarova

Candy Packaging

Pavanpet by Mohsen Koofiani
Bronze 2023
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Pavanpet

Mohsen Koofiani

Pet Foods

Lai Hao by Wan-Ting Hung
Bronze 2024
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Lai Hao

Wan-Ting Hung

Gift Shop

WithYou by Qiutong Yu
Iron 2021
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WithYou

Qiutong Yu

Detecting Camera

Canopy by Hilton by LDPi (China Branch)
Silver 2020
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Canopy by Hilton

LDPi (China Branch)

Hotel

Xijiu Matured Liquor by Chengdu Times Fashion Art Design Co., Ltd
Platinum 2024
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Xijiu Matured Liquor

Chengdu Times Fashion Art Design Co., Ltd

Packaging

Dawn by Chien-Neng Chang
Iron 2020
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Dawn

Chien-Neng Chang

Residential Space

Arcteryx Sanlitun by Arcteryx and Still Young
Golden 2023
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Arcteryx Sanlitun

Arcteryx and Still Young

Flagship Store

Huai’an Zhongshuge by Li Xiang
Platinum 2024
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Huai’an Zhongshuge

Li Xiang

Bookstore

Startracks by Zhou Leijing
Silver 2022
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Startracks

Zhou Leijing

Educational Learning Toy

Traveling by Wen Lung Cho
Iron 2021
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Traveling

Wen Lung Cho

Illustration

Hector by Pepê Lima
Silver 2022
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Hector

Pepê Lima

Armchair

High Priestess by Haiyang Sun
Bronze 2024
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High Priestess

Haiyang Sun

Illustration

Amytis by Mocco
Iron 2024
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Amytis

Mocco

Cup

Starka Wildside by Asta Kauspedaite
Silver 2023
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Starka Wildside

Asta Kauspedaite

Bottle Design And Labels

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