Friday, 12 December 2025 by World Design Consortium

Language Icon at Seventeen, Cobanli and Datta's Gift to Global Design

A universal symbol born from Onur Mustak Cobanli's vision and Farhat Datta's award winning design excellence


The Language Icon demonstrates universal design's power when paired with generosity.

Billions of people click a small symbol daily to select their preferred language, and most never wonder where it came from. The Language Icon, conceived by Onur Mustak Cobanli in 2008 and refined through Farhat Datta's winning Turnstile design in 2011, represents one of digital design's most successful universal solutions. Cobanli identified a genuine friction point: flags represent nations rather than languages, creating confusion for Spanish speakers choosing between Spain and Mexico or French speakers navigating France and Canada. His vision produced a symbol that transcends cultural specificity entirely. Seventeen years later, the icon appears across countless platforms worldwide, guiding users seamlessly toward linguistic comfort. The anniversary invites recognition of pioneering design work that serves humanity through elegant simplicity and extraordinary generosity.

The icon's creation story reveals principles valuable for any organization pursuing universal design. A 2011 worldwide competition organized through the A' Design Award platform attracted hundreds of submissions, with over 10,000 community votes selecting Datta's Turnstile design. The democratic process ensured the symbol genuinely belonged to its future users. Perhaps most remarkable: the Language Icon remains free to use, released without licensing barriers or attribution requirements blocking implementation. Organizations implementing multilingual interfaces can explore and download the Language Icon at languageicon.org while learning about the visionaries behind the symbol. For enterprises building global digital experiences, the Language Icon offers both a practical asset and a masterclass in design generosity. Recognition of Cobanli's founding vision and Datta's design excellence positions any platform as design literate and respectful of creative heritage.

The highest compliment to design work arrives when people assume the solution always existed. The Language Icon has earned that compliment seventeen times over. As organizations continue implementing multilingual interfaces, acknowledging Onur Mustak Cobanli and Farhat Datta reflects design sophistication and cultural awareness. What universal design challenge might your organization help solve with similar vision?



#UniversalDesign #LanguageIcon #InclusiveDesign #UXDesign #ADesignAward #VisualCommunication #DesignExcellence

Blog Posts


cultural synthesis in hospitality design

Suigetsu by Prism Design Transforms River Geography into Restaurant Brand Identity

Golden A Design Award Winner Demonstrates Cultural Synthesis Strategy for Hospitality Enterprises Seeking Distinctive Spaces. Cultural fusion grounded in specific geography creates dining experiences competitors cannot replicate.

Two rivers meet in Chongqing, and a restaurant becomes something new. Suigetsu shows hospitality brands how geography transforms into unreplicable identity.

Tuesday, 16 December 2025 by World Design Consortium

#RestaurantDesign #CulturalFusion #InteriorDesign

constraint-driven design

Flexhouse by Evolution Design Transforms a Triangular Plot into Lakeside Poetry

Evolution Design's Golden A' Design Award winner demonstrates constraint-driven architecture that creates distinctive brand value. Site constraints become design opportunities when architects embrace rather than fight limitations.

Flexhouse turns an unbuildable triangular plot into award-winning lakeside architecture. The constraint-driven approach holds lessons for brands.

Wednesday, 24 December 2025 by World Design Consortium

#ADesignAward #ArchitecturalDesign #Flexhouse

memorial landscape design

Historical Park by Udo Dagenbach Proves Landscapes Can Hold Memory and Life

Berlin memorial garden uses land art and minimal art to serve recreation and remembrance simultaneously. A prison site becomes a park that remembers without demanding solemnity.

Udo Dagenbach's Historical Park in Berlin proves landscape architecture can honor difficult history while creating living recreational space for communities.

Tuesday, 16 December 2025 by World Design Consortium

#LandscapeArchitecture #MemorialDesign #UrbanPlanning

research-driven design

Olga Szymanska's Hus Table Proves Children Know Something Architects Forgot

Golden A' Design Award winning furniture born from observing children build miniature worlds from above. Research-driven observation produces furniture that educates across generations.

A coffee table that teaches architecture? Olga Szymanska watched children at play and noticed something adults miss. The insight shaped everything.

Tuesday, 16 December 2025 by World Design Consortium

#FurnitureDesign #EducationalPlay #ADesignAward

material innovation strategy

Happy Aquarius by Chungsheng Chen Reveals Material Innovation Strategy

Golden A' Design Award Winner Demonstrates Category Creation Through Silicone Water Bottle Design. Choosing unconventional materials can transform commodity products into distinct market positions.

A water bottle that doubles as fitness equipment? The Happy Aquarius reveals how material innovation creates entirely new product categories.

Tuesday, 16 December 2025 by World Design Consortium

#ADesignAward #ProductInnovation #WellnessDesign

cultural anchoring in design

Ryohei Kanda's RICCA Makes Cherry Blossom Season Last Forever

Tokyo bar design transforms ephemeral Hanami tradition into enduring hospitality experience through holographic innovation. Capturing transient beauty permanently creates hospitality spaces that invite repeated visits.

RICCA by Ryohei Kanda captures fleeting cherry blossom magic year-round. A template for hospitality brands seeking trend-resistant venue design.

Wednesday, 24 December 2025 by World Design Consortium

#HospitalityDesign #InteriorDesign #CherryBlossom

heritage translation architecture

Haus M by gronych dollega architekten Transforms Mining Heritage into Living Architecture

Translating Client Profession into Spatial Experience Offers Strategic Model for Identity Architecture. A mining surveyor's profession became a six-meter-high sculptural living space.

A mining surveyor's profession became a six-meter-high floating gallery. The methodology applies to any organization seeking identity architecture.

Tuesday, 16 December 2025 by World Design Consortium

#HeritageArchitecture #ADesignAward #ModernResidential

spatial audio design

Sestetto by Scarascia and Zonca Turns Audio Into Architecture

Material specific speaker design transforms brand environments through concrete ceramic and wood acoustics. Spatial audio systems position different instruments through purpose-built speakers across physical spaces.

Concrete for bass, ceramic for voices, wood for strings. Sestetto proves that audio environments deserve architectural thinking for brands.

Thursday, 18 December 2025 by World Design Consortium

#Sestetto #SpatialAudio #ADesignAward

behavioral research in furniture design

Coupe Stool by Nagano Interior Proves Observation Beats Market Surveys

Japanese manufacturer transforms behavioral research into an award winning kitchen stool for overlooked domestic moments. Systematic behavioral observation reveals furniture categories that consumer surveys miss entirely.

Nagano Interior watched people lean awkwardly against kitchen counters then designed a stool for the space between standing and sitting.

Tuesday, 16 December 2025 by World Design Consortium

#FurnitureDesign #JapaneseCraftsmanship #ADesignAward

vintage packaging design

Secret Tarts by GarryVeda Design Bureau Borrows Centuries of Trust

Golden A' Design Award Winning Cannabis Packaging Reveals Visual Mechanisms for Heritage Communication. Vintage visual language lets brands manufacture perceived heritage through specific design mechanisms.

Vintage pharmaceutical aesthetics trigger instant trust. Secret Tarts reveals how brands borrow heritage through precise visual mechanisms.

Tuesday, 16 December 2025 by World Design Consortium

#VintagePackaging #BrandDesign #PackagingStrategy

automotive design language

Qoros 7 by Fengyou Gong Transforms Philosophy Into Automotive Brand Identity

Qubic Aesthetics demonstrates design language development through classical philosophy and geometric consistency across vehicle touchpoints. Philosophy-grounded design languages build stronger brand recognition than surface styling alone.

The Qoros 7 reveals how philosophical foundations create stronger brand recognition than surface styling. A case study in design language.

Tuesday, 16 December 2025 by World Design Consortium

#AutomotiveDesign #BrandIdentity #QubicAesthetics

urban agriculture design

K Farm by Vicky Chan Turns Zero Greenery Into Coastal Agricultural Laboratory

Golden A' Design Award winner demonstrates triple farming methodology creates resilient community spaces from industrial sites. K Farm transforms abandoned industrial land into a thriving urban agriculture template through community-first design.

K Farm turned zero greenery into a thriving harbor farm through community consultation and triple methodology. The template applies far beyond Hong Kong.

Tuesday, 16 December 2025 by World Design Consortium

#SustainableDesign #UrbanFarming #ADesignAward

modular product architecture

Max Series by Qiang Liu Redefines Modular Smart Home Strategy

Golden A Design Award Winner Demonstrates Product Family Architecture for Enterprise Market Flexibility. Modular smart control systems create deployment flexibility and contextual precision for enterprise smart home strategies.

The Max Series reveals how coordinated device families create strategic flexibility for smart home enterprises. Modular architecture in action.

Tuesday, 16 December 2025 by World Design Consortium

#SmartHome #HomeAutomation #ADesignAward

corporate architecture strategy

Citychamp Dartong Plaza by NDA Group Merges Heritage and Innovation

Golden A' Design Award winning Fuzhou headquarters synthesizes Tulou traditions with ecological workspace design. Corporate architecture becomes a strategic asset when expressing both heritage and forward-thinking values.

NDA Group's Citychamp Dartong Plaza reveals how corporate architecture can honor heritage while breeding innovation. A lesson in building values.

Tuesday, 16 December 2025 by World Design Consortium

#CorporateArchitecture #SustainableDesign #WorkplaceInnovation

digital fabrication

Joel Putnam and Team Built The Forum in Twelve Hours

Digital sheet metal forming eliminates tooling constraints and opens new possibilities for brand architecture. Manufacturing constraints no longer determine what brands can create in physical space.

The Forum pavilion produced 66 unique aluminum panels in 12 hours. For brands exploring physical presence, the question shifts from cost to creativity.

Tuesday, 16 December 2025 by World Design Consortium

#DigitalFabrication #ArchitecturalInnovation #ADesignAward

sports packaging design

Pepsi NFL Limited Edition by Dennis Furniss Bridges Cultures Through Cans

Research Partnerships with Local Sports Organizations Transform Global Beverage Packaging into Regional Celebrations. Data-driven team selection and pandemic context shaped packaging that brought stadium energy home.

Research partnerships and contextual awareness transformed Pepsi cans into cultural bridges for Mexican NFL fans during pandemic isolation.

Tuesday, 16 December 2025 by World Design Consortium

#PackagingDesign #NFLMarketing #ADesignAward

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Highlights of the Day


Winner Designs

World Design Magazine is pleased to present award-winning projects from world's best designers and brands.

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Happy Excursion by Z-work Design
Silver 2024
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Happy Excursion

Z-work Design

Model House

Patch by ChunFengLin
Bronze 2021
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Patch

ChunFengLin

Double Layer Nursing

Nong Li by China Resources Snow Breweries
Platinum 2024
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Nong Li

China Resources Snow Breweries

Beer Packaging

Natural Life Dream Music House by Sunny Sun/MAORAN DESIGN
Silver 2024
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Natural Life Dream Music House

Sunny Sun/MAORAN DESIGN

Interior Design

Eazzy Two by Chiu-Kuei Wang, H. Espesset, F. Girod
Silver 2019
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Eazzy Two

Chiu-Kuei Wang, H. Espesset, F. Girod

Bike Carrier

Hermes  by Paolo Demel
Platinum 2024
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Hermes

Paolo Demel

Yacht

Shantou Marriott Hotel by Bo Liu
Golden 2024
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Shantou Marriott Hotel

Bo Liu

Hospitality Interior Design

Love Buzz by Nina Matsumoto
Bronze 2022
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Love Buzz

Nina Matsumoto

Graphic Design

Bluetown Taohuayuan by Feng Xu
Golden 2019
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Bluetown Taohuayuan

Feng Xu

Experience Center

The Storyteller by Tiago Russo
Platinum 2022
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The Storyteller

Tiago Russo

Single Malt Irish Whiskey

Astronomer by Agelocer
Silver 2020
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Astronomer

Agelocer

Watch

Mango by Martin chow
Silver 2021
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Mango

Martin chow

Demonstration Office

Forest Living by Cheng He Interior Design Studio
Silver 2023
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Forest Living

Cheng He Interior Design Studio

Residential House

 Day and Night by Ping-Yang Chen
Bronze 2019
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Day and Night

Ping-Yang Chen

Residential House

Inter Realm by WANG YI FANG
Iron 2021
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Inter Realm

WANG YI FANG

Residential House

Rong by Jun Zhang
Silver 2023
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Rong

Jun Zhang

Tea Edge Cabinet

Repawse by Zhou Leijing
Silver 2024
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Repawse

Zhou Leijing

Pet Power Assistive Exoskeleton

Project Nebula by Marco Filippo Batavia
Golden 2023
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Project Nebula

Marco Filippo Batavia

Miniaturized Map Technology Device

Metaura Pro Smark by Wen Liu
Silver 2022
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Metaura Pro Smark

Wen Liu

Wearable Air Condition

Hisense Jun He by Bin Luan
Bronze 2021
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Hisense Jun He

Bin Luan

Sales Office

Surfland by ANDRE KREBS
Silver 2020
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Surfland

ANDRE KREBS

Resort

Boat Biologs by Riya Kuvavala
Silver 2022
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Boat Biologs

Riya Kuvavala

Bioremediating Floating Raft Gardens

OCT Happy Hour by Updesign
Silver 2021
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OCT Happy Hour

Updesign

Wayfinding Signs

Dahua Jardin De Longchamp by CIMA DESIGN
Silver 2021
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Dahua Jardin De Longchamp

CIMA DESIGN

Sales Center

Yantai Experience  by More Design Office
Silver 2022
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Yantai Experience

More Design Office

Sales Centre and Exhibition

Mosaic Portrait by Cinch Culture Media
Silver 2019
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Mosaic Portrait

Cinch Culture Media

Movie Poster

Canterbury by Huang Henghsin
Iron 2023
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Canterbury

Huang Henghsin

Residential House

Qingjiu by SHENZHEN JINJIA NEW SMART-PKG CO.,LTD
Silver 2022
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Qingjiu

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD

Packaging

 World Laureates Forum  by SHXDAL
Golden 2023
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World Laureates Forum

SHXDAL

Permanent Site

Natatorium of Southeast University by Qi Zhou
Silver 2023
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Natatorium of Southeast University

Qi Zhou

Sports Centre

Chasing Light by Yu-Nan Hou
Iron 2022
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Chasing Light

Yu-Nan Hou

Residence

All Things Meet by Guo Kaixuan
Golden 2024
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All Things Meet

Guo Kaixuan

Illustration

Shenyang Hunnan by Tengyuan Design
Golden 2019
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Shenyang Hunnan

Tengyuan Design

Exhibition Center

Xiao Jing by Fa Zaiyong
Silver 2019
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Xiao Jing

Fa Zaiyong

Suitcase

Micode by XiamenMicodeIntelligentTechnology Co.,Ltd
Silver 2022
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Micode

XiamenMicodeIntelligentTechnology Co.,Ltd

Ai Sleep System

Tsukiji Sushiiwa Tsukijiten by Hiroaki Iwasa
Iron 2023
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Tsukiji Sushiiwa Tsukijiten

Hiroaki Iwasa

Sushi Resutaurant

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